The Live Lounge, BBC Radio 1 is our case study for a major exam question worth 10 marks.
We are expected to write a page and a half, in the exam about our case study in answer to question 3
Explain how and why producers of radio programmes target different audiences. Refer to the Radio 1 Live Lounge to support your answer.
Today in class we go through the exam question set in the specimen paper along with the model answers supplied to us by the exam board.
We listen to those Radio 1 Live Lounge radio programmes that are available online.
We learn about:
- PSB broadcasting
- The BBC remit to entertain, to educate, to inform
- How local radio targets specific specialized audiences
- or mass audiences
- or specialized audiences on a national scale
- BBC Radio 1 Live Lounge's 'unique acoustic performances from a range of established and breakthrough artists'
- How an older demographic is targeted Throwback Thursdays
- How national radio may offer traffic reports
- while local radio offers local news, weather, traffic reports and sports coverage
- How younger presenters are used to engage younger audiences such as Clara Amfo in the mid-morning slot
We all enjoyed this lesson on Radio One Live Lounge and learned a great deal about it.
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