Messages and Values Q.9

1. The major use of newspapers is to offer a sense of knowing
what is going on in the world.The Observer knows that its readers are serious and interested in international affairs. This is evident in hard news articles about the state that the government is in, Brexit, Yellow Vests in Paris, Donald Trump.
2. The Observer meets its audience's need for a range of cultural, sporting and artistic news. It provides these with...The Brit awards.
3. The Observer does not shy away from 'difficult' issues that could make uncomfortable reading, such as...Brexit, the actions of the police in Paris.
4. The Observer has sections which are designed to appeal to
different types of readers.The Observer reflects the diversity of its readership in articles on...Schools and education would be aimed at teachers and parents, politicians for those concerned about the country's sate.
5. Newspaper readership can still be used as a symbol of one’s


social identity. The term ‘Guardian reader’ connotes a certain


type of social attitude and The Observer similarly reinforces


a set of social and political attitudes, and thus identity, in its


representations. For example, Observer readers like to think


of themselves as open-minded and this is reflected in the


Observer’s practice of allowing both sides of an argument


equally to be put when the newspaper is clearly on one side


of this argument. There is an example of this in....Dag Hammarskjold, showing opinions


5. The entertainment function of newspapers may take the


form of humour. It may take the form of diversion into


a celebrity world of ‘glamour’. It may take the form of human


interest stories in which readers are invited to sympathise with


the subjects of the article. Newspapers further offer games,


puzzles, crosswords and the like. At the higher end, sections


such as the New Review in the Observer may offer the pleasure

of extremely well-written think pieces and literature reviews. An example of this is... A recap of the Brit awards, this is a form of entertainment and glamour.