Language in media

1. Performance - the singer / band are seen to be singing and playing (including lip synching), to provide authenticity, so that followers believe in the talent and can see their star. Record labels sign stars and promote them  to ensure sales. Avril Lavigne sings throughout the video using a mike and draws a huge crowd of fans around her when she jumps onto a car roof in the street. She sings with great passion, energy and conviction, holding the mike close to her mouth. Close-ups show her every word (lip synching is a feature of music videos.) She performs for her fans and for her 'boyfriend' the sk8er boi who features in the narrative. Screens often feature in music video and the sk8er boi is videoing Avril Lavigne as he gazes adoringly up at her. She returns his gaze as she sings about 'we rock each other's world'. The performance element creates authenticity (fans have proof of her talent) because we see her sing.
2. Star - use of close-ups, sometimes direct eye contact with audience, to build relationship with audience. As Avril is describing the story of the sk8ter boi she remains constant eye contact with the audience. This makes us feel that she explaining to the audience what is happening. As they way she looks, arrogant and cocky, we are made to believe that this her personality.
3. The visuals (what the star and other characters are seen doing) illustrate, amplify or contradict the lyrics (the 'story in the words'). Illustration = the visuals play out the story more or less literally; amplify = the words in the lyrics are only the starting point and the story develops in other directions; contradiction / disjuncture = the visuals do not interpret the words of the lyrics and may even show something contradictory. Constantly we see the image of the star all over the video, this seems like a sublimation message as to say that Avril is now the star of the show. Also the sightings of the star may suggest that currently there is a turf war on. While the "gang" has blocked up the road we see a sign saying not to block up the road. This may mean they want to have fun wither or not its breaking the law.
4. The narrative usually features the performer in 'real life' situations but often with experimental types of film making such as hand-held, dramatic camera angles, symbolic codes and lighting. As Avril is in the car she is surrounded by people and everyone is smiling at her. This could mean that she has lots friends where the girl is "all on her own".
5. The visuals are usually cut to the beat of the music; the editing is often fast-paced; there is often use of montage, ellipsis and intercutting, stylish effects. During the beginning of the song the camera constantly shifts position in time with beat of the drums. This builds more as beat is fast pace, therefor the editing is fast pace. Along with cuts we are shown a montage of Avril's "gang" tagging places with spray paint. This gives us the idea that she takes part in mischievous acts. 
6. Refrain - repeated chorus, sometimes with variations. The constant repeating of "he was a skater boy, she said see you later boy" this must mean that Avril is saying that it was the girl's fault that she lost st8ter boi. The montages during chorus build up tensions for what is to come.