Wednesday 6 December 2017

Question 8 - gratifications in the LEGO movie

Image result for the lego movie poster
The "LEGO movie" offers multiple angles for it to be seen from. For one, there is what different ages will perceive the film for example: adults and children. This would mean that the film would interest children but also allow the parents or adults to still be entertained.

For starters, let's look at how adults could relate to the film in order for them to enjoy it. Throughout the film, we see the main antagonist, Lord Business, boss and shout everyone around. This would relate to most of the adults as there is most likely one person at work who likes to boss everyone around. Looking at his character Lord Business clearly resembles an adult dealing with children messing around, as he wants things to be "perfect". This would relate to parents who are finding their children a struggle to deal with, so in return, they may support Lord Business as they feel like they are in the same position as he is in, "having to clear up the mess". 

The child viewers may relate to the protagonists (the master builders) as usually, parents ruin all the fun. Some children may relate directly to Emmet (the main character) as he doesn't seem to fit into his society. The film may draw children into watching it purely because most children love LEGO as I can personally relate to as a lot of my younger days of my life were spent playing with LEGO.

1 comment:

  1. Always add the full title of the exam question at the top plus your mark. It is easy to copy /paste from the class blog. It will help you during exam revision. It would have helped you here realize that the exam question is on the video game (not the movie, which you have answered on).
    Mark 2 out of 8
    1. Your opening is very slow and general. You will not have time to waffle under exam conditions. Write " The video game offers audiences many pleasures such as..." You do not starting integrate the Uses and Gratifications model, which is the biggest weakness in your exam answer. Doing so will become easier with practice.
    2. Show more understanding of the cross-promotion with the film, the relationship with the brand and its characters (synergy). Cross promotion is not the casting of familiar actors.
    3. What about adult jokes like the reference to the Piece de resistance = best and most important or exciting thing?
    4. You must refer to pleasures of the game itself (not the movie) such as 'enigma, jeopardy (a sense of danger) and spectacle'; mention the quest (exploring new worlds), the use of the first-person protagonist (the gamer associates directly with the game)
    5. Refer also to childhood nostalgia for parents & the pleasures of playing with their children

    ReplyDelete

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