PREP for TUESDAY 22 January
MOJO Another quick and easy revision prep, worth 5 marks. Base your analysis on MOJO's March 2019 issue. the exam question won't have the covermount (free CD) so don't refer to it.
The Mojo magazine features Joni Mitchell, a singer from the 1960s onwards. Who featured in a wide range of genres. At first looks of the cover, it is clear to see one of Mojo magazine's conventions, the star in front of the logo. This is to connote the fact that the magazine company are praising the star by saying that they are more important than their brand. This is one of the ways in which the star is glorified.
In the photo that they chose to use Joni Mitchell smiling, this is used to convey youth and happiness. Though she is 75, she is still young at heart. The smile may be also used as a way of reflection; as if she is smiling back on a successful music career. Joni is also looking directly at the reader, this establishes a relationship between the reader and the sta. When you look to the left you are able to see a title that says: "My gift was born of tragedy". This may suggest that there is something else hiding behind her smile, this is used to draw the reader in.
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There is a lot that is thoughtful and well reasoned here but don't depart too far from the essentials, which involve using the baseline of what MOJO usually does (puts its white, male rockstars on a pedestal, treats them with great respect and seriousness, reveals how they have suffered for their art etc). In this respect, Joni is a counter-stereotype, being female and smiling.
ReplyDeleteMark 2 out of 4 for analysing the representation of musicians on the MOJO cover.
You could nail it by also commenting on the 'agony and the ecstasy' depiction of Joni's life as one of a tormented genius, typical of the respect which MOJO accords rock legends and 'geniuses'. The reference to Bowie's 'betrayal' is similar with its connotations of controversy and suffering for his art. There are also references to the 'magic' of Lovin' Spoonful's John Sebastian, which connotes his special status and the reverence of the MOJO audience. The Specials feature as typical icons with their 40 years track record.